Monday, September 28, 2009

Could LeBron James End Up in NY?

By Artie Woolworth

Rumblings have surfaced on Thursday morning that make it look more possible that LeBron James will end up signing with the New York Knicks following this season.

When LeBron turns into a free agent in the summer of 2010, the Cavs will be in the top position to extend him. This is because of the Larry Bird clause, which lets a team to go over the salary limit in order to retain their own free agent.

The Knicks will offer LeBron a huge contract, but they won't be able to give LeBron as the same amount as the Cavaliers. So they became innovative in the big city and found a way to sidestep that darned salary cap.

The chitchat is that the Knicks won't only give LeBron a huge agreement, but also his very own cable television network. As you may well know, the Knicks are wholly owned by Cablevision, a cable television network.

LeBron might get income from the advertisers on his cable network. According to NBA rules, the franchise would not be allowed to arrange these ads/sponsors for LeBron; he would be required to handle that on his own. But I suppose we might all have the same opinion that LeBron has enough connections in the corporate world to make this possible.

The word is that the channel would show replays of New York basketball games (whose rights are owned by Cablevision), as well as other content regarding LeBron, the Knicks, and the league. Some are even predicting that Nike might seek to be drawn in and create their own television series.

The big question is whether the league would permit this. It appears to be to be completely within league regulations. The cable television network might be seen as a secondary advantage of playing in New York, similar to a amount of other marketing perks involved with playing in a certain city. The income might be viewed as non-basketball associated revenue.

This is a brand new and out of the ordinary twist in the LeBron-to-be-a-free agent story. The general consensus is that Cleveland is winning the race. Maybe that is starting to change?

About the Author:

0 comments:

Post a Comment