World of Warcraft, or often referred to as WoW, is a massive multi-player online role-playing game (MMORPG) developed by Blizzard Entertainment. It is the fourth series of Warcraft game in the fantasy Warcraft universe. On September 2, 2001, Blizzard Entertainment announced World of Warcraft after the success of Warcraft III and its game patch The Frozen Throne. The game itself was released on November 23, 2004, to celebrate the 10th anniversary of the Warcraft franchise.
Since the release of World of Warcraft on November 2004, it rapidly gain success around the world. The new MMORPG has experienced success beyond what they or anyone else had expected. It is now the world's most-subscribed MMORPG with more than 11.5 million monthly subscribers. Most subscribers come from Asia, around 5.5 million subscribers, North America, 2.5 million, Europe 2 million and the rest scattered around the world. World of Warcraft is currently holds the Guinness World Record for the most popular MMORPG in the world. Around 62% of the markets for MMORPG belongs to World of Warcraft. This MMORPG has become the leader and broadened the audience for MMORPG genre and online games in general.
Before the age of World of Warcraft, majority of people playing multi-player online games would usually be teenager or probably male with age around 20. World of Warcraft has broadened the gaming audience considerably. All sorts of age groups and individuals are now playing it. In particular, it has successfully brought much younger multi-player gamers towards the genre.
World of Warcraft has appealed to people who are not usually playing game, especially online game or MMORPG. Those people usually got influenced by the people in their surroundings, such as spouse, brother, sister, friends, roommate, teammate, etc. World of Warcraft has so much fun in it, no wonder people will enjoy playing it hours and hours. Although gamers will definitely love this game, people with little or zero experience in MMORPG, will also enjoy WoW and sometimes become addicted to it.
Most online gamers consist of male person. But after World of Warcraft launched to public, female person has also shown their interest to play the online game. It is estimated that 30% of the world online game's player are female. Their partner usually accompany them when they are playing the game. Often, World of Warcraft is the key title in introducing female person to play MMORPG.
WoW has made online game as a social experience. People play the game together in groups. Couples play it together and almost a quarter of people playing in groups are romantically involved. Parent and their children also play together. Don't forget with brothers and sisters. This could tighten up the relationship within family, as long you don't overdo-it.
One of the reasons that have made World of Warcraft so popular is the availability of free trials for the game. At the beginning, although the game is still in testing, beta testing is available for trial and most importantly, it is free. Most people who try the beta testing, end up like the game very much and then when World of Warcraft was release, gamers who has experience the beta version, are most likely to buy the game and sign up for the monthly subscription.
Besides the free trial offer, World of Warcraft has some new approaches compare to other online game which is already out in the market. One example is WoW's approach to character's death. In previous MMORPG, player would suffer a great deal of penalty when the character he/she played got killed. WoW change the concept of character death. Character would be able to recover and then start playing immediately. WoW has also improved the combat area. Pauses or downtime between play were reduced significantly. Characters are allowed to recover from damage quickly, thus player could return to combat quickly too. These new approaches have made World of Warcraft the chosen online game to play.
The vast audience for World of Warcraft has also been of interest to the gaming industry. Many game companies felt that there was no room in the online gaming market for a new title. Thus gamers didn't have much to choose from, since there isn't much option for online game. Blizzard Entertainment has made a brave step and its game, WoW, has proven otherwise. WoW has show that the online game market can and still expanding and growing. Blizzard has proven that the market for online game still has much potential and with the right title, it will be profitable. Other game companies have been impressed by its success, and are very interested in why it has taken off to the extent that it has.
World of Warcraft is a multi-player online game that has broken new ground and increased the market that multi-player games can have. The game is liked by different types of people at different ages. Blizzard Entertainment as the developer of World of Warcraft has successfully made other developer in the online game industry to rethink their whole approach to the genre. It is a very accessible game and it has developed a broad, mainstream appeal as a result. Bravo Blizzard. Bravo World of Warcraft.
Since the release of World of Warcraft on November 2004, it rapidly gain success around the world. The new MMORPG has experienced success beyond what they or anyone else had expected. It is now the world's most-subscribed MMORPG with more than 11.5 million monthly subscribers. Most subscribers come from Asia, around 5.5 million subscribers, North America, 2.5 million, Europe 2 million and the rest scattered around the world. World of Warcraft is currently holds the Guinness World Record for the most popular MMORPG in the world. Around 62% of the markets for MMORPG belongs to World of Warcraft. This MMORPG has become the leader and broadened the audience for MMORPG genre and online games in general.
Before the age of World of Warcraft, majority of people playing multi-player online games would usually be teenager or probably male with age around 20. World of Warcraft has broadened the gaming audience considerably. All sorts of age groups and individuals are now playing it. In particular, it has successfully brought much younger multi-player gamers towards the genre.
World of Warcraft has appealed to people who are not usually playing game, especially online game or MMORPG. Those people usually got influenced by the people in their surroundings, such as spouse, brother, sister, friends, roommate, teammate, etc. World of Warcraft has so much fun in it, no wonder people will enjoy playing it hours and hours. Although gamers will definitely love this game, people with little or zero experience in MMORPG, will also enjoy WoW and sometimes become addicted to it.
Most online gamers consist of male person. But after World of Warcraft launched to public, female person has also shown their interest to play the online game. It is estimated that 30% of the world online game's player are female. Their partner usually accompany them when they are playing the game. Often, World of Warcraft is the key title in introducing female person to play MMORPG.
WoW has made online game as a social experience. People play the game together in groups. Couples play it together and almost a quarter of people playing in groups are romantically involved. Parent and their children also play together. Don't forget with brothers and sisters. This could tighten up the relationship within family, as long you don't overdo-it.
One of the reasons that have made World of Warcraft so popular is the availability of free trials for the game. At the beginning, although the game is still in testing, beta testing is available for trial and most importantly, it is free. Most people who try the beta testing, end up like the game very much and then when World of Warcraft was release, gamers who has experience the beta version, are most likely to buy the game and sign up for the monthly subscription.
Besides the free trial offer, World of Warcraft has some new approaches compare to other online game which is already out in the market. One example is WoW's approach to character's death. In previous MMORPG, player would suffer a great deal of penalty when the character he/she played got killed. WoW change the concept of character death. Character would be able to recover and then start playing immediately. WoW has also improved the combat area. Pauses or downtime between play were reduced significantly. Characters are allowed to recover from damage quickly, thus player could return to combat quickly too. These new approaches have made World of Warcraft the chosen online game to play.
The vast audience for World of Warcraft has also been of interest to the gaming industry. Many game companies felt that there was no room in the online gaming market for a new title. Thus gamers didn't have much to choose from, since there isn't much option for online game. Blizzard Entertainment has made a brave step and its game, WoW, has proven otherwise. WoW has show that the online game market can and still expanding and growing. Blizzard has proven that the market for online game still has much potential and with the right title, it will be profitable. Other game companies have been impressed by its success, and are very interested in why it has taken off to the extent that it has.
World of Warcraft is a multi-player online game that has broken new ground and increased the market that multi-player games can have. The game is liked by different types of people at different ages. Blizzard Entertainment as the developer of World of Warcraft has successfully made other developer in the online game industry to rethink their whole approach to the genre. It is a very accessible game and it has developed a broad, mainstream appeal as a result. Bravo Blizzard. Bravo World of Warcraft.
About the Author:
Michael Arthas is a fan of World of Warcraft. You can get tips and trick from him about World of Warcraft guide
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